Publicis Conseil launches its study « Is Night the new day? »

Publicis Conseil launches its study "Is Night the new day?", which deciphers the cultures, behaviours and opportunities that nights can represent for brands.

The first volume of its Cultural Jam observatory, this study combines the power of data science with the intelligence of strategic planning.

In total, 4 million data points from social networks at night were collected, structured and analysed. The various sources (from Spotify to Waze via opendata), reveals culturally relevant signals for brands. Immersed in the world of nightlife in an unprecedented way, the study explores in depth nightlife behaviour and culture.

Discover Alexandra Evan's interview here