One year after becoming the creative head of the entire Publicis Groupe in France, Marco Venturelli reflects on the current state of creativity.
Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t challenging enough, the brief came from his boss – Arthur Sadoun, the chairman and CEO of Publicis Groupe.
As you may know, after a gruelling bout with cancer Sadoun has launched an initiative to banish the taboo surrounding the illness in the workplace and replace it with a more supportive approach. The film would sit at the heart of the #workingwithcancer campaign.
Marco recalls: “That’s all he said: ‘Make a great film – something powerful.’ He didn’t even want to see it until it was finished. But I understood why. This issue was so personal for him that he needed someone else in the kitchen, so to speak; someone who could approach it objectively.”
Needless to say, the film came out just fine, with a strong narrative arc and sterling performances from all the actors.
Discover the whole interview of Marco for Adforum here.
