Licra

Faces of fear

Licra continues its fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism.

Challenge

To illustrate how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase.

Idea

The film is based on the technology of deepfake and morphing, the faces follow one another and thus illustrate the discourse around the fears conveyed.

By materializing this fear which trivializes racism, the LICRA hopes for a collective awareness: our enemy is fear, not difference.

Capabilities

  • Creative & Campaign
  • Creative Development
  • Strategy

Credits / Contributors

Marco VenturelliPresident overseeing creativity

Alexandra EvanVP Publicis Conseil

Clément PalouzierArt Director

Antoine QuerolleCopywriter

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Credits / Contributors

  • Marco VenturelliPresident overseeing creativity
  • Alexandra EvanVP Publicis Conseil
  • Clément PalouzierArt Director
  • Antoine QuerolleCopywriter
  • Didier TavaresStrategic Planner
  • Gaëlle MorvanExecutive Director
  • Laurent EnetAccount Manager
  • Aurélie GuineAccount Manager Assistant
  • Claire DiotProcess Manager
  • Akim LaouarDirector
  • Thierry DelesalleProducer

Capabilities

  • Creative & Campaign
  • Creative Development
  • Strategy

Credits / Contributors

Marco VenturelliPresident overseeing creativity

Alexandra EvanVP Publicis Conseil

Clément PalouzierArt Director

Antoine QuerolleCopywriter

View all
Close

Credits / Contributors

  • Marco VenturelliPresident overseeing creativity
  • Alexandra EvanVP Publicis Conseil
  • Clément PalouzierArt Director
  • Antoine QuerolleCopywriter
  • Didier TavaresStrategic Planner
  • Gaëlle MorvanExecutive Director
  • Laurent EnetAccount Manager
  • Aurélie GuineAccount Manager Assistant
  • Claire DiotProcess Manager
  • Akim LaouarDirector
  • Thierry DelesalleProducer
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